lük beautifood believes your makeup should be held to the same standards of the food you eat.
Healthy food is naturally rich in vitamins, antioxidants, anti-inflammatories, prebiotics and fatty acids essential for clear, smooth and glowing skin.
They use the same healthy foods you eat to replace the synthetic fats, synthetic oils, synthetic waxes, synthetic colourants, synthetic fragrances, synthetic preservatives and synthetic texture modifying agents used by most makeup brands to create our 100% natural, toxin free lipstick made from food.
The creator, Cindy Luken thought ‘If I ate healthy food why would I apply cosmetics made with chemicals and synthetic ingredients derived from petroleum as what goes on goes in?’
lük beautifood makes it easy and accessible for you to be part of the clean beauty movement with clean, safe, nutritious and multi-sensory, universally-flattering range of sheer lustrous shades to wear all day, every day.